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Ice cream and cupcake shops are becoming increasingly cutesy. As someone interested in store design, I was really excited to come across Once Upon A Cream.

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It is an ice cream shop in the beach resort town of Hua Hin, about 200 km south of Bangkok, Thailand. The shop was designed by Bangkok’s MADA Design Factory.

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The shop has a crisp balance of whimsy and old-world dairy.

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There is definitely a nod to Willy Wonka with the pieces of machinery and copper fixtures, the peppermint tables, chewing gum colored seating, and blue fluffy clouds on the ceiling. The counterbalance with old-dairy accents are the white tiles, clean surfaces, and wooden boxes.

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Is this  Thailand’s version of Jeni’s Splendid Ice Creams?:

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